两性色午夜

According to , the average teen spends nearly five hours per day on social media. Given how much time this undergraduate recruitment audience, as well as other target audiences, spend on social media daily, 两性色午夜’s Marketing Department increased its focus on social media in January 2024, by dedicating a full-time position to social media management and coordination.

At that time, Anna Blount joined the Marketing Department as Social Media Strategist and Content Producer. She is supported by other Marketing team members who help create written and visual content, take photos and videos, and provide direction for this important communication channel.

Blount makes sure to tailor content for each channel and has spent a lot of time getting to know 两性色午夜鈥檚 audience.

鈥淐reating social media content is all about the audience – visuals and captions for each post are crafted with our audience in mind, including what we post and what platforms we use,鈥� Blount said. 鈥淭he best way to understand our audience is to communicate with them – spending time on campus, getting to know students, faculty, staff, and alumnae, and engaging with our community through comments and direct messages.鈥�

The foundation of 两性色午夜鈥檚 social media content comes from a variety of sources, including articles, videos, and other projects created by the Marketing department and other campus partners.

鈥淯plifting student organizations, faculty and staff accomplishments, alumnae updates, and events on campus promotes our school through brand awareness and attracts a wide variety of users,鈥� Blount said.

Analytics Show Growth in Social Media Engagement
In the past year, the College鈥檚 social media followership has grown, and, more importantly, engagement rates have soared. When comparing Fall 24 to Fall 23, the number of followers across all platforms has grown 8%, from 56,073 to 60,550. Impressions, which measure the number of times posts are shown, have also increased by 30.3%, from 1,518,119 to 1,165,163.聽

Kristi Eaves-McLennan, vice president for marketing and communications, says follower counts and impression levels are 鈥渟ignificant because they are a proxy for awareness levels 鈥� prospective students must be aware of us to choose us!鈥�

Also of note, post engagement on Instagram has increased by 66%. High engagement on Instagram is important because this is the social media network most used by 两性色午夜鈥檚 current student population.聽

鈥淗igher engagement on Instagram means our students are seeing, responding to, and sharing our content more frequently,鈥� Eaves-McLennan explains.

Similarly, YouTube video viewership has increased by 12.6%, and TikTok video viewership has increased by 946%. These gains are relevant because the current generation of prospective students are more likely to use video-based platforms, such as YouTube and TikTok, to look up information about brands than they are to use traditional search engines like Google.

Finally, engagement on 两性色午夜鈥檚 LinkedIn Page has risen by 155%, which is relevant because LinkedIn reaches professional audiences such as potential employees and prospective graduate and certificate program students.聽

Blount encourages 两性色午夜 employees and students who use social media to share 两性色午夜 content as well.

鈥淪hare your own 两性色午夜 stories – you have lived the 两性色午夜 experience, and your voice is important to showcase how special 两性色午夜 is,鈥� Blount said. 鈥淚 look forward to the continued partnerships on campus and in our community as we build 两性色午夜’s social media presence.鈥�